Moulagos

The project

Moulagos is a fictional chocolate brand created to turn an old-fashioned chocolate maker into a modern brand that speaks to young people. Chocolate becomes an excuse for shared moments, through themed kits that don’t take themselves too seriously: the Dumped Kit, the No-Valentine Kit, the Glow Party Kit… We covered the whole process: strategy mind map, persona and user journey, logo and mascot, packaging design, and e-commerce website mockups iterated over several versions.